Elephant House

The project aimed to create an engaging packaging design that brings the world of DC Justice League characters to life, offering customers a memorable ice cream experience.

Service
Package Design
Industry
Beverage
Year
2021
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Process Highlights

  • Strategic Concept Development: Mapped out how the Justice League’s themes, characters, and aesthetics could enhance the brand’s identity and resonate with fans of all ages.
  • Dynamic Visual Design: Crafted bold, character-driven packaging featuring fan favorites like Superman, Batman, and Wonder Woman. Each design emphasized action, vibrancy, and heroism to create an instant connection with customers.
  • Brand Integration: Balanced the Justice League theme with Elephant House’s established brand identity to ensure cohesiveness and authenticity.
  • Collaborative Approach: Worked closely with stakeholders to align creative ideas with marketing objectives, ensuring the design served both brand and promotional goals effectively.
  • The Solution

    The final design transports customers into the world of DC Justice League with visually stunning packaging that combines bold superhero imagery and captivating themes. It not only elevates the brand but also enhances the product’s storytelling, creating a standout experience for ice cream lovers and superhero fans alike.

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    Before & After

    Standard packaging lacked an experiential element and a distinctive connection to a larger narrative.

    The revamped design delivers excitement, heroism, and nostalgia, turning an ordinary purchase into an extraordinary ice cream adventure powered by the Justice League.

    See What’s Next

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