HMGO

• Discovery & Insights: We began by understanding HMGO's vision, values, and target audience. This research informed the development of a branding strategy that aligned with their goals and market positioning.
• Logo Design Evolution: A modern, versatile logo was created to embody HMGO’s ethos and adaptability. The design was carefully crafted to work seamlessly across digital and print platforms.
• Color Palette & Typography: A refined color palette and typeface system were selected to ensure a professional and approachable tone, creating visual harmony and recognition.
• Brand Guideline Development: A detailed brand guideline was created, covering logo usage, typography, color schemes, imagery style, and tone of voice. This served as a blueprint to ensure consistent application of the brand across various mediums.
• Applications: The branding was applied across essential materials, including business cards, presentation templates, and social media visuals, providing a glimpse of HMGO’s refreshed identity in action.

The comprehensive branding work delivered a strong, cohesive identity for HMGO, positioning them as a modern and reliable player in their industry. The brand guideline became a vital resource for internal teams and external partners, ensuring consistency and clarity in all communications.

HMGO’s brand identity lacked cohesion and a clear direction, making it challenging to establish a lasting impression. The absence of a structured brand guideline resulted in inconsistent visuals and messaging across platforms, diminishing their ability to resonate with their target audience effectively.

Dock Dome introduced a unified and polished brand identity for HMGO, starting with a modern logo that encapsulates their ethos. The new color palette, typography, and comprehensive brand guidelines ensured consistency across all touchpoints. HMGO now boasts a professional and memorable presence, setting the stage for enhanced market recognition and customer trust.

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