DSI Tyres

The focus was on designing a brand identity that communicates reliability and quality, while emphasizing the company’s leading position in the tyre industry.

Service
Branding
Industry
Tyre Manufacturer
Year
2021
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Process Highlights

  • Visual Identity System: Designed a robust color palette and typography system that aligns with the brand’s focus on performance and reliability.
  • Brand Guidelines: Created an in-depth brand manual to maintain consistency across all communication channels, from digital platforms to in-store signage.
  • Collateral Design: Developed cohesive marketing materials, including product catalogs, banners, and packaging, to enhance customer touchpoints.
  • The Solution

    The new branding for DSI Tyre Shop embodies their mission to provide premium-quality tyres with unmatched reliability. The updated visuals exude professionalism and trust, ensuring a strong connection with their target audience while boosting brand recognition in a competitive market.

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    Before & After

    The previous branding lacked a modern, cohesive identity and failed to fully reflect DSI Tyre Shop’s leadership in the tyre industry.

    A polished and dynamic brand identity now highlights DSI Tyre Shop’s dedication to quality and innovation, positioning them as the go-to destination for tyre solutions.

    See What’s Next

    APIIT